I hope you are enjoying the warm weather, especially those of you who LOVE summer. I am more of a Fall/Winter person myself, but it will soon be August so those Fall days are going to start creeping up on us. :-)
With my company, Adele Smith Entertainment, I am looking at changing some of my marketing and production techniques to better reach my audience. Acting is the love of my life and film making is number two, however I have come to the conclusion that there is really no market for acting or film making. A hundred years ago there was a BIG marketing for theater, films, and acting because there was no other form of entertainment. Today there are so many entertainment choices that artists must be very creative to come up with something that interests an audience.
For the most part, art does not mix well with commerce, but the artist of today, must not only be a creative artist, but a creative marketer as well.
As I said in a previous paragraph, people do not really care about acting and there are so many films these days that it is hard to compete. I need something that will help raise money, boost the visibility of Adele Smith Entertainment, and incorporates film and acting. So what does the public want? Music videos! Even music video imitators gain thousands of views per song. The public LOVES music of all sorts so that is our latest marketing plan. It also helps that Youtube is now open to people singing popular songs and shares revenue with the performers.
Many, many music videos and also daily Youtube videos are our newest marketing strategy. Life is full of change and when you see one approach is not working or has stopped working, you change your tactics to see how you can do a better job of marketing and entertaining. :-)
To be able to produce better films, we will need to start raising some money through Patreon. We will also start looking for sponsors from businesses, individuals, and organizations, who share our wholesome entertainment values.
At Adele Smith Entertainment we get the most production value out of every dollar. I had to laugh when I read that a zero budget film typically HAS a budget of $10,000 or more. There is basic equipment you need for making your films, but that does not factor in as part of the cost for individual productions. Two months ago I completed a feature length historical documentary with no budget. No budget film making can be done easily, but you need a creative director who can make it work. Many high budget films even lack a director to make it work.
The MAIN thing we could use money for is to hire an actor or two for a day and occasionally upgrade our equipment. It is time to start looking for ways we can outsource and expand the business. Life is in a constant state of change, but I guess that is what makes it so exciting! :-)
Adele Celeste Smith